Jeffu Warmouth


September 7 - October 29, 2011
SHOW, 156 Stuyvesant Place, Staten Island, NY
Opening Reception: Saturday, September 10, 5-8pm
Gallery Hours: Wednesday - Saturday, 2-7pm


Bruised Ego: $9.99. Arcade Burger: 25¢. Crushed Resolve: FREE, just a dollar!

SHOW is pleased to present Jeffu Warmouth's first solo show in New York. Massachusetts-based Jeffu is a conceptual artist who creates work that engages viewers' sense of play to unravel their relationships to language, identity, and culture. On display are SuperJeffuMarket and JeffuBurger, two epic installations that exaggerate commercial food culture to absurd extremes.

SuperJEFFUMarket envisions a grocery store as a fragmented self-portrait. Stocked with consumer goods that dissect the artist's body, culture, and psyche, the market's products reflect and comment on media consumerism. Items will be available for purchase, starting at the low, low price of $9.99.

JeffuBurger explores the cybernetic and cultural experiences of fast food. A life-sized video of the artist as fry cook stands ready to serve up viewers' orders, resulting in a frothy mix of conceptual performance, absurdist gags, and sly social commentary. It's a whopper of an installation.

In addition to these large installations, Jeffu will present editioned silkscreened posters, mass-printed advertising circulars, and mobile phone apps available for download.

Jeffu Warmouth lives and works in Massachusetts. He received his BA from the University of Michigan in 1992 and his MFA from the School of the Museum of Fine Arts, Boston in 1997. Warmouth's work has been exhibited and screened internationally, including Experimenta Media Arts (Melbourne, Australia), Kaunas Photo Festival (Kaunas, Lithuania), John Michael Kohler Arts Center (Sheboygan, WI), DeCordova Museum (Lincoln, MA), Boston Center for the Arts (Boston, MA), MicroCineFest (Baltimore, MD).

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